About Me

Hello! I’m Grace Lean.

I’m a digital and marketing leader who draws from my science and business background to address challenges with a creative and analytic approach. I’m energized by helping small to mid-sized companies evolve their commercial strategy through customer-centric omnichannel experiences.

Location: San Francisco Bay Area
Work status: Seeking opportunities
Job interests: Digital strategy, ecommerce, and growth marketing
Email hello[at]gracelean[dot]digital

My Areas of Expertise

Strategy and planning

I thrive on using data and analytics to bring strategic plans to life. From working closely with IT to refresh an outdated tech stack to follow modern architecture using purpose-built platforms to partnering with product management to develop multi-portfolio product roadmaps, I have demonstrated ability to map out overarching goals segmented into 3 to 5 year plans.

Omnichannel experiences

Customer experience needs to be as agile and adaptable to evolving customer expectations. My holistic approach takes voice of customer and market research, a well-curated tech stack, and comprehensive change management to develop an intuitive and seamless customer journey across offline and online touchpoints.

Cross-functional team collaboration

Partnership across IT, Business Analysts, and Marketing teams is critical for successful, customer-centric implementation. This dynamic relationship is key to bridge technical feasibility and usability in managing websites or digital tools, providing customers excellent user experiences.

Stakeholder management

Digital transformation is all about stakeholder management. Internal communications, centrally accessible roadmaps and dashboards, and regular check-ins are key for stakeholder alignment. My transparent and data-driven approach fast tracks team buy-in to accelerate project prioritization.

Test and learn culture

Perfection is the enemy of progress, which is why iteration is mission-critical. From paid ad experiments to A/B tests to optimizing landing pages for better conversion, I led my team to continuously try new things and apply their learnings for the next round.

Data and analytics

The Ecommerce team reviewed analytics daily, weekly, and monthly to ensure positive momentum. We monitored performance with Tableau, Looker Studio, Google Analytics (GA4), and Google Search Console. To maintain customer data integrity, we performed routine data hygiene on our CRM (Salesforce & Pardot).

My leadership style

I enjoy cultivating a workplace that thrives on transparency and collaboration with diverse perspectives. I encourage teams to think outside the box, integrating creativity with critical thinking. Respect is at the core of my leadership style, where every voice is not just heard but valued for its unique insight. My keen ability to hone into my team’s talents helps guide their exploration in their professional development and lead them into a fulfilling career.

Fun Facts

Built and Scaled New Teams 3x

4 Awards Won & Nominated

28 US States Visited

12 Countries Visited

LinkedIn Recommendations

Welcome to gracelean.digital

Looking for transformative digital and marketing leadership? Meet Grace Lean, a seasoned professional with over 15 years of dynamic experience in the biotech industry, based in the vibrant San Francisco Bay Area.

Grace embodies entrepreneurial spirit, and a profound understanding of the life science landscape. With a proven track record of success, she has propelled companies to new heights by expertly scaling commercial strategies. Her resourceful and innovative approach has optimized new customer acquisition, improved customer engagement via ecommerce, and elevated integrated marketing campaigns sending quality leads to sales.

Discover Grace Lean's expertise and leadership to drive your business forward in the competitive biotech arena. Let’s connect!

Let's connect on LinkedIn

Resume

Experience and achievements summary

2021 - 2024

Director, Ecommerce

LGC Biosearch Technologies

Built new team from the ground up to establish ecommerce as a digital commercial channel that are supported by the following key pillars: UX, growth, customer onboarding, merchandising and analytics.
Achieved remarkable results within the first two years, elevating the customer and order volume by 90%, and driving revenue growth by over 115% for the long tail.
Spearheaded merchandising best practices for Product Detail Page (PDP) optimization, which on average demonstrated a 196% increase in revenue and 127% increase in items sold.
Selected as a Gold Winner among 1500 submissions at the International NYX awards for launching a digital marketing campaign, “Extraordinary science starts with QuickExtract”.
View case study, which includes an infographic to see achievements within 2 years of creating the team.

Case study

2016 - 2021

Head of Tactical and Marketing Operations

LGC, Biosearch Technologies

Established a centralized global marketing communications team by integrating marketing responsibilities across 8 different acquisitions.
Launched the LGC, Biosearch Technologies portfolio brand to unify all products from the acquired companies under a single brand for the entire business unit.
As Provisional Product Manager - launched the 2019-nCoV CDC Probe and Primer Kit for SARS-CoV-2 in 9 days, in addition to Coronavirus ValuPanel Reagents products, which generated 2.3m in revenue within the first year. Launched a self-hosted panel discussion with COVID-19 thought leaders at the height of the pandemic and garnered almost 1500 registrants. Also produced and released Countering Covid Podcast series highlighting different approaches to tackle the pandemic.
Spearheaded the creation of analytics reporting in Tableau with minimal resources because Business Intelligence team was not yet established. Integrated Salesforce data into Tableau to track marketing ROI. In a few years we were able to increase ROI from 4X to 10X.

2010 - 2016

Marketing Manager

Biosearch Technologies, Inc.

Led a team of 15 responsible for marketing, ecommerce, product management, technical support, and distributors.
Relaunched biosearchtech.com in 2016. Increased ecommerce sales by more than two-fold, averaging 2M USD in annual sales.
Launched a webinar with Nobel Laureate Kary Mullis as keynote speaker as part of a wider Celebrating PCR Anniversary campaign, which generated an all-time record high of 1500+ webinar registrations.
Named and launched the Stellaris product line and generated sufficient demand to evolve it into a multi-million dollar business in absence of a sales organization.
Created in-house a microsite that includes interactive buyer enablement tools and qPCR Crush™, an industry-specific game.

2007 - 2010

Marketing Associate

Biosearch Technologies, Inc

Joined a small marketing team that turned over due to voluntary attrition by month 3 of my employment. Was given the opportunity to grow the marketing team organically over time as I reinvented the marketing function at the company.
Relaunched the website where in 2009, I worked closely with TheSpider in programming algorithms for a Configure Price Quote tool that would enable online ordering of custom oligonucleotides, probes, and primers, setting an ecommerce precedent at the company.