Grace Lean
Grace Lean

AI Strategy

Platform Modernization

Revenue Growth

Grace Lean
Grace Lean
Grace Lean
Grace Lean
Grace Lean
Grace Lean
Grace Lean

AI Strategy

Platform Modernization

Revenue Growth

Download CV

About Me

Hello! I’m Grace Lean.

I build digital teams that drive growth.


Built ecommerce and marketing functions from scratch. Merged acquisitions into centralized global teams. Led platform modernizations for life sciences companies.


I bridge technical depth and business strategy. Mostly: I ship.

  • Location: San Francisco Bay Area
  • Work status: Employed
  • Job interests: Digital strategy, and ecommerce in life sciences and complex B2B markets
  • Email hello[at]gracelean[dot]digital

My Areas of Expertise

Platform Modernization

Enterprise technology selections. Multi-year roadmaps integrating modern architecture and AI capabilities. Partnering with IT leadership on composable systems and data governance.

Team Building

Built ecommerce and marketing functions from scratch. Merged acquisitions into centralized global teams. Established governance frameworks and operational excellence.

AI Strategy

Completed UC Berkeley Haas' 9-week AI course—capstone project developed a business plan for an AI-powered application. Actively exploring strategic AI applications for digital experiences and staying current through hands-on experimentation.

Revenue Growth

325% ROAS increases. 115%+ revenue growth. 90% customer acquisition growth. Turned ecommerce into strategic revenue channels through merchandising optimization, growth marketing, and data-driven conversion strategies that deliver measurable business impact.

My leadership style

I build teams that ship.

Built two ecommerce functions from scratch and merged four acquisitions into a centralized global marketing team—each scaling to significant revenue impact. My approach: hire for diverse perspectives, establish clear direction, then get out of the way while maintaining accountability.

I translate complexity into action—bridging technology and business outcomes for executive leadership and IT partners alike.

Transparency drives everything. Accessible roadmaps, honest feedback, no politics. Teams know where they stand and what success looks like.

I value depth over polish. Real questions over comfortable consensus.

Let's connect on LinkedIn

Welcome to gracelean.digital

Grace Lean is a digital strategy leader specializing in platform modernization and revenue growth for life sciences companies. Based in the San Francisco Bay Area, she builds ecommerce and marketing teams that deliver measurable business impact—325% ROAS increases, 115%+ revenue growth.

Grace partners with IT and executive leadership on enterprise technology strategy, from composable architecture to AI applications for customer experience. UC Berkeley Haas AI for Business Strategy graduate with 15+ years leading digital transformation in biotech and complex B2B markets.

Core expertise: Platform modernization, AI strategy, B2B ecommerce, organizational transformation, customer experience optimization, and digital commercialization in regulated industries.

Resume
Experience and achievements summary
Senior Director of Ecommerce
2024 - Present
Senior Director of Ecommerce
Integrated DNA Technologies

Building IDT's first business-led ecommerce function with enterprise-level scope. Developing multi-year strategic roadmaps and leading multi-million dollar platform investments for scientific research customers.

  • Developing business case for multi-million dollar platform modernization through ROI modeling and customer research to ensure investments reflect scientific user needs
  • Created 3-5 year platform roadmap integrating modern architecture, customer experience innovation, and AI capabilities
  • Leading enterprise vendor selection for PIM and headless CMS, managing MSA/SOW negotiations with IT and legal
  • Partnering with IT leadership and data governance teams to establish product data architecture enabling enhanced search and product discoverability
  • Built merchandising and growth marketing functions from scratch, evangelizing customer-focused approach through primary research and focus groups
Director, Ecommerce
2021 - 2024
Director, Ecommerce
LGC Biosearch Technologies

Built and scaled ecommerce function from zero, establishing team structure, growth strategies, and operational excellence on SAP Commerce Cloud platform.

  • Achieved 115%+ revenue growth and 90% customer acquisition increase within two years through platform optimization and data-driven growth strategies
  • Elevated new customer ecommerce adoption from 10% to 35%, demonstrating effective digital-first go-to-market approach
  • Implemented growth strategies achieving 325% ROAS increase (6.47 average); recognized with Gold Winner at NYX Awards among 1,500 international submissions
  • Drove 196% revenue boost through merchandising optimization using UX research, experimentation, and conversion rate optimization
  • Built and mentored high-performing team across UX, growth marketing, customer onboarding, merchandising, and analytics
  • View case study, which includes an infographic to see achievements within 2 years of creating the team.
Case study
Head of Tactical and Marketing Operations
2016 - 2021
Head of Tactical and Marketing Operations
LGC, Biosearch Technologies

Led marketing operations, analytics, and tactical execution across eight acquired portfolio companies post-M&A. Administered $1M+ budget and secured ongoing platform management funding.

  • Elevated marketing ROI from 4X to 10X through data-driven optimization and strategic resource allocation
  • Consolidated global marketing communications team, merging marketing roles across eight acquisitions into centralized function
  • Developed analytics reporting using Salesforce and Tableau to monitor marketing ROI and provide executive visibility
  • Introduced LGC, Biosearch Technologies portfolio brand, unifying products from acquisitions under cohesive brand identity
  • Launched 2019-nCoV CDC Kit as Provisional Product Manager within nine days, generating $2.3M first-year revenue.  Produced and released Countering Covid Podcast series highlighting different approaches to tackle the pandemic.
Marketing Manager
2010 - 2016
Marketing Manager
Biosearch Technologies, Inc.

Led team of 15 responsible for marketing, ecommerce, product management, technical support, and distributors.

  • Relaunched biosearchtech.com in 2016, increasing ecommerce sales by more than two-fold to $2M USD in annual sales
  • Launched webinar with Nobel Laureate Kary Mullis as keynote speaker, generating all-time record high of 1,500+ registrations
  • Named and launched Stellaris product line, generating sufficient demand to evolve into multi-million dollar business without sales organization
  • Created in-house a microsite that includes interactive buyer enablement tools and qPCR Crush™, an industry-specific game.
Marketing Associate
2007 - 2010
Marketing Associate
Biosearch Technologies, Inc

Rebuilt marketing function after team attrition, growing team organically while reinventing marketing operations.

  • Relaunched website in 2009, working with TheSpider to program Configure Price Quote tool enabling online ordering of custom oligonucleotides, probes, and primers—setting ecommerce precedent at the company.

For more information

Download my resume for more details on my experience.

Download CV
Education
University of California, Berkeley
Berkeley, CA

Molecular Cell Biology, Genetics, Genomics, and Development Emphasis

University of California, Berkeley Extension
Berkeley, CA

Statistics, top student in class

Expected 2027
University of California, Berkeley Executive Education​
Berkeley, CA